Should I Buy King IPO?

Are you asking yourself ‘Should I Buy King IPO?’ King Media Entertainment is a company that was, as of March 2014, considering an Initial Public Offering. The company is the organisation behind the highly popular Candy Crush Saga game for smartphones and Facebook users. If you are wondering ‘Should I Buy King IPO?’ then the following facts might be of interest.

If you are asking the question ‘Should I Buy King IPO?’ then it will help you to know that the company is based in Ireland and has manufactured many games for phones and computers over the past decade, including Farm Heroes and Pet Rescue. Its most well-known product is the bright and cheerful Candy Crush puzzle which has so far enchanted some 93 million daily players, who play it around one billion times every day collectively. King Media makes its money from the Candy Crush game, which is free, by offering additional game extras which can be purchased. A small, dedicated group of Candy Crush fans buy these extras to enhance their performance in the game. This should be noted if you wish to answer the question ‘Should I Buy King IPO?’

 

Traders who have already made up their mind as to answering the question ‘Should I Buy King IPO?’ may comment that annual revenue for King Media Entertainment was at $1.9 billion in 2014 and their profit was at some $568 million. Gross bookings rose from $29 million in the first quarter of 2012 to $632 million in the last quarter of 2013. The King IPO was believed to be set to raise approximately $500 million and the IPO itself was valued at an astonishing $7.6 billion. With this information you should be able to fully answer the question ‘Should I Buy King IPO?’

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